Something for others

We are proud of our Social Responsibility programme which aims to help and empower others in disadvantaged situations. We believe that as a successful business we have a responsibility to a wider society and we want to help others less fortunate than ourselves to improve their lives.

Investing in others

We wanted to support orphans in the country of our parental heritage, Bangladesh. Bangladesh is one of the poorest and most densely populated countries in the world; over 69 million people live below the poverty line, an estimated 5 million children work in exploitative conditions, it has one of the lowest levels of literacy in the world and has been repeatedly crippled by natural disasters and political unrest.

We felt that as a property company, it would be fitting to make financial contributions to the living expenses of orphans and children from disadvantaged backgrounds.

Empowering future generations

We have been sponsoring the Ankur school in Dhaka, the capital of Bangladesh. The school helps orphansand children from underprivileged backgrounds, giving them an invaluable education and through this the possibility of improving their future lives.

Our Founders were fortunate to visit the school for the first time in October 2010.

“We arrived at the school and were instantly swarmed by a gang of grinning excitable children – from their gleeful faces and constant chatter you would have no idea of their day to day struggle. We were invited into the different classrooms and observed the different age groups all engaged in various activities helping them learn the skills they need for a brighter future. It was overwhelming to see the tenacity of the children and the passion the teachers had, empowering these children through education and support to aspire for better lives. We are humbled to know that through Ideal Rooms, we are supporting the education of these children and offering them hope for the future and helping them to fulfil their dreams.’

Education – the way forward.

The Sir William Beveridge Foundation School is being set up in Dhaka, serving destitute and underprivileged children. The school provides them with a basic education and helps them enjoy their childhood in an institutional setting with secular democratic values.

The project aims to give children between the ages of 5 and 12, living with or without their parents in shanty areas, a place at the school. The organisation’s priority is to reach children whose parents’ monthly income is less than 2,500 BDT per month (less than £25), these families would find it almost impossible to afford fees to send their children to school – instead these children would end up performing household duties or having to generate an income from activities elsewhere.

The children will learn subjects such as Bangla, English, mathematics, general knowledge and religious education as well as some life skills to enable them to support themselves in the future. Classes are supervised by 1 or 2 teachers and are made up of children of all ages, similar to that of rural schools in the UK.

The Foundation also provides the students with educational materials, logistic support, safety and security and crucially one nutritious, healthy meal per day, for many is their only daily meal. The Foundation can also offer future logistical or financial support to families so that they are not pressured to take their children out of school in order to generate income for the family.

Ideal Rooms supporting other important work home and away.

Over the past decade Ideal Rooms has also supported various other charities. We have donated time and energy as well as financial support to help sustain and grow these organisations and initiatives. Through our investment we support the incredible work these charities are doing and we hope our contributions will go towards ensuring this work will continue helping people in need in the future.

In the home

Recycling - In many of our properties we have recycling schemes to encourage all of ourhousemates to recycle and do their bit for the planet – every little helps!

In the community

Step Up

We are mentors on the Step Up initiative; a mentoring scheme helping disadvantaged teenagers in the UK.

Step Up runs inspirational days with the UK’s leading entrepreneurs to motivate UK teens from impoverished backgrounds.

We have also made financial donations to the following charities this year

Macmillan Nurses

We support the important and life changing work of the Macmillan Nurses.Macmillan Cancer Support has grown to become the largest cancer care and support charity in the UK. It is a vital source of support, helping the patients, carers, families and communities affected by cancer.

Cancer Research UK

We support the vital work that Cancer Research UK does.

The world’s leading charity dedicated to beating cancer through research. Saving millions of lives by discovering new ways to prevent, diagnose and treat cancer, and survival has doubled over the past 40 years.

Every day in the UK there are more than 400 people diagnosed with cancer that will survive the disease for more than 10 years thanks to research.


Sands supports anyone who has been affected by the death of a baby before, during or shortly after birth. They offer emotional support and information for parents, grandparents, siblings, children, families and friends, health professionals and others.

London Air Ambulance

This important service saves lives every day.

A National Health Service trust, the London Air Ambulance is responsible for answering and responding to medical emergencies in Greater London. It is one of the busiest ambulance services in the world and the busiest in the UK, serving more than 7 million people that live and work in London.

Working alongside the London Ambulance Service to provide rapid, effective treatment as soon as possible after injury.

Further afield.

Medecins Sans Frontieres

This humanitarian-aid non-governmental organisation is best known for its projects in war-torn regions and developing countries facing endemic diseases.

It was founded by the belief that all people have the right to medical care regardless of race, religion, creed or political affiliation, and that the needs of these people outweigh respect for national borders.

The organisation actively provides health care and medical training to populations in about 70 countries and frequently insists on political responsibility in conflict zones. In order to be able to speak and act freely, MSF remains independent of any political, religious or economic powers.